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APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Undercover has launched a new line of single items, including T-shirts and jeans, to mark the opening of Ginza Six, Japan's largest shopping mall. It is reported that the series will be in April 20th at the mall opened Undercover shop exclusive sale.
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series will go on sale at major SNS stores in December 17th. Nike Air More Uptempo originally thought that this year's return to just meet who miss OG color shoes fans, but with more color and even teamed up with Supreme to create a joint, we finally understand that wonderful has not stopped. In order to salute the bull and Nicks's classic 90s showdown, Nike to Nicks for inspiration to Air More c cheap jordan shoes for men olor Knicks Uptempo". Deep blue AIR on collocation of white shoes, and the air cushion in the bottom of the woosh logo are used to show the classic Nicks orange orange white blue; followed by the number 33 is the punchline, because 33 is just Pippen and Ewing number. Nike Air More Uptempo "Knicks" would be released in a few weeks, you certainly can not miss Nicks fans.& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Nike released the football # # football market risk on all the activities the third movie. In this called "ultimate showdown" for about five minutes animated film, the sport of football to be manipulated in the hands of scientists clone players, these clones who formed a "never wrong" team. But after the team he has since lost the real players adventure, fighting spirit and human error, lost ornamental, but abandoned audience.
animation, some of the world's top players are organized to accomplish a task: to save football from the hands of the evil mastermind. They want to and can not go wrong "clone stars" w Retro jordans for sale ho engaged in a final showdown - the result is certainly fallible reality star who won.
Nike This animated short rapid spread in the circle of friends, soccer stars counterattack constantly babbling of "dare not risk the real adventure" caused a strong resonance, this theme of self-motivation that overshadowed Adidas no personality, just showing some promo star cool movement, which is obviously the success of the Nike brand has always been a personal struggle with its inspirational theme of continuity.
In fact, for the Nike made the digital transition in the Internet era, we can put this animation clips seen as a metaphor - Nike engaged in a new age of the Internet and the old rivals "ultimate showdown." For now, Nike is a good record.
The latest data show that as of 12 months by the end of February 2014, the Nike 8.1% revenue growth.
First, Nike won in the where?
Nike last year due to two technical innovations: new technologies Flyknit uppers and movement of digital product Nike + FuelBand (a smart bracelet), was named Fast Company "2013 cheap jordans for sale world's most innovative companies 50 strong "first. Millward Brown has just released the 2014 BrandZ top 100 global brand value rankings, Nike, Zara ranks beyond the top apparel - specifically Nike ($ 24.579 billion), Zara (231.40 ??), H & amp; M (155 billion) in Uniqlo (7.3 billion), Adidas (7.1 billion). Nike's brand value more than twice a direct rival Adidas.
In the traditional technical indicators, Nike also stay ahead. Japan Aastamuse is a collection of patent information in Japan and abroad and other official data and analyze the strength of the company's corporate intellectual property. The company in June 10, 2014 discloses the column "Brazil World Cup concern of the world's top players soccer shoes Big Secret", from the overall strength of intellectual property, the Nike top. That is, ??????? and other competitors, Nike holds many advantages of the new patent.
The use of digital strategy, Nike is developing more ambitious sales target: Nike is expected to last year, ending a fiscal year in May 2017, and the company's revenue will rea Retro jordans for sale ch $ 36 billion, an average annual compound growth rate of 9.2%.
? Why can win the rival Nike so much in fact, we would not put Nike seen as a traditional sports brands, you can think of it as a trafficking in sports fashion - from the concept to the lifestyle to support products of high-tech services company.
This whole process of change can be seen in the Internet era of automatic Nike launched a "final showdown", the main rival those of Internet start-ups, rather than this old rival Adidas. For Nike, this market capitalization exceeding $ 60 billion giant companies, the ability of these emerging Internet companies is still small, but Nike has felt their potential threat, they are a quick mind, brisk pace. For example, do inspired by the Nike + sports applications RunKeeper Endomondo soon and get millions of dollars in venture brings together the scale of millions of its users, the introduction of portable devices Endomondo not only in cooperation with other companies Fitbit, but also created its own motion apparel brands directly undercut wi Cheap air jordans for sale th Nike.
Of course, technology is an important factor to win, but more important than technology is the vision. Nike designed to do this for half a century sports equipment company, is using an Internet user experience and thinking to reshape the sporting goods industry, put themselves into a sports-loving users around service company, selling clothes and shoes but it One of the products offered.
Second, the Nike + Internet distribution through the community process large data from hardware to software, to.
Nike transformation of the Internet can be traced back to 2006 8 years ago. In May of that year, Nike and Apple jointly announced in New York Nike + iPod Sport Series components. Nike + iPod sensor component by adding to the iPod in the shoe and mounted on the receiver, allowing users to run a series of data in real time to see their own pace, distance and so on. This is Nike launched the first intelligent hardware, price is only $ 19, is slightly larger than an adult thumb cap chip products, the user can put it collected data to nikeplus. cheap jordans online com above, and friends will be able to share their sport experience and get some advice.
Since then, Nike released the Nike + GPS and Nike + Training of App, also called Nike + SportWatch GPS devices and for specialized areas of Nike + Basketball and so on. Their function is similar to the original Nike + chip: tracking, recording and sharing.
Nike digital strategy of people do not know, would think Nike has recently renounced the Nike + FuelBand is shrinking the digital business, in fact, this part of Nike is handed over to its old partner apples do, and their own operating software and concentrate on behind her Sporty huge user community go.
Nike + Running App running quite popular in sports crowd, more importantly, with more than 100 US dollars a Fuelband different, it's free. Only in the Chinese market, downloads last year Nike + Running applications on more than 3 million times. From a global perspective, the size of Nike + users in at least 20 million and down. In other words, Nike through the free App can be better, more efficient acce cheap foamposites ss to their core user groups.
Nike's Internet strategy in more imaginative part also comes from big data. The Nike + sports series sports enthusiasts and body collected data, the other side can be turned on all kinds of health service providers. Such as Apple, Nike and other third parties on a joint health applications published data integration app called "HealthKit", the user can use it to information from different health facilities aggregated to improve medical services.
ManagerShare + view 1: From the smart chip Nike + iPod, fuel strap Nike + FuelBand, to all types of mobile application Nike + Basketball, Nike + Training, Nike + Running and Nike + Move, Nike's Internet strategy has gone from intelligent hardware to software applications from a single platform to a multi-platform, open platform from independent research to the process.
ManagerShare + Point 2: Behind the Internet era of digital strategy, Nike is actually an extension of its brand strategy. In the user gets, the continuation of the Nike from elite user to public users, from professional sports to amateur enthusiasts who process or even pseudo-fans.
ManagerShare + view 3: Nike's Internet strategy in more imaginative part also comes from big data. The Nike + sports series sports enthusiasts and body collected data, the other side can be turned on all kinds of health service providers.
Third, strategic support and organizational support for Internet distribution of Nike
Considering the Apple CEO Tim? Cook nine years ago and joined the board of directors of Nike, Nike's digital journey is absolutely carefully layout.
Nike digital sports department (Nike Digital Sports) was founded in 2010, the entire team of 240 people, the most famous product is the Nike +, Nike's research and development, marketing and other departments belong to the same level, organizational framework which Nike worldwide at a very high position, whereas before, Nike + project operations mainly by Nike marketing department is responsible for running the following motion digital marketing team to complete. Such a structure adjustment clear message sent out is - Sports Digital has officially become the strategic direction of Nike.
strategy requires supporting organizations and personnel support. Nike had a similar inside Google Labs sector - Innovation Kitchen (Innovation Kitchen), responsible for the development and test of Nike internal frontier projects, while Ben Shaffer similar role at Nike's Jonathan Ive of Apple, fuel wristband? Nike + FuelBand is developed out of this sector. In April this year, head of the laboratory Ben Shaffer poached apples to apples Smart Watch iwatch research, he may be one of the world's people can field the best wearable device - thus also visible Nike intelligent hardware What aspects of the technology has reached the level.
Nike greater changes that open mobile application development: it does not intend to go it alone own. April 11, 2014, Nike announced the establishment of Fuel Lab Lab in San Francisco, will be open to third-party developers NikeFuel platform to seek possibly more innovative applications. Nike recently in cooperation with the United States the second largest incubator TechStars launched Nike + Accelerator projects to encourage entrepreneurial team use Nike + platform to develop more innovative applications.
Nike development of intelligent hardware and software actually build a channel other than the traditional marketing channels, it is directly and constantly connected to each user or potential users. The result: Over the past three years, Nike spent on traditional media advertising budgets fell by 40% (its marketing budget in 2011 reached a record of $ 2.4 billion); in addition, non-traditional Nike in 2010 marketing budget reached $ 800 million, the proportion of total marketing budgets of advertisers in the United States ranked first, after which the proportion is rising.
Because of the Internet between users of these platforms constantly exchange and sharing experiences, continue to bring new customers to the creation and dissemination of brand loyalty, it is also driven sales. A manager of Nike in Beijing, said the Beijing market, there are about 40% of Nike + users to buy the Nike brand running shoes, and will continue to buy other equipment. While no financial details about the Nike +, but analysts said, Nike + to increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth to $ 2.8 billion, Nike + contributed.
ManagerShare + viewpoint 4, and Nike is precisely the target consumer group is extremely sensitive to the fashion trend of the group, if not with their pulse beat to establish a new era featuring more in line contact, Nike will fall behind, abandoned. So early on, Nike launched the digital revolution, the good and its target audience the same fate.
ManagerShare + view 5 Nike fundamental transformation of the Internet lies in its insight into the mobile Internet era, everyone is media, everyone is terminal. Nike also completed the transformation of the Internet by the digital transformation of marketing. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;
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